By Shannon Glennon, AI Technology Transformation Specialist, Syracuse University ITS
If you’ve been using Canva to create flyers, social posts or presentation graphics, here’s some news worth knowing; Syracuse University provides free access to Adobe Express—and it’s worth making the switch.
What Is Adobe Express?
Adobe Express is a browser-based and mobile design tool that lets you create polished graphics, short videos, flyers, social media content and more (no design experience required). And it’s already available to all faculty and staff.
What Can You Do With It?
Adobe Express lets you quickly build branded materials using customizable templates, drag-and-drop editing and access to thousands of stock photos and icons. You can resize designs for different platforms in seconds and animate graphics for social media—all from one place.
One of the first things worth doing when you set up your account is creating a Brand Kit. Load it with Syracuse University’s official colors (Orange #F76900 and Navy #000E54) and approved fonts and every design you create will automatically stay on-brand without starting from scratch each time. For more information, check out the Syracuse University Brand Sharepoint site.
What About AI?
This is where Adobe Express stands out. Powered by Adobe Firefly — Adobe’s AI tool trained exclusively on licensed and public domain content — the platform includes several AI tools:
- Generate Image: Create custom visuals from a text prompt, commercially safe and ready to use in university materials.
- Generate Video: Type a description and generate short video clips for use as b-roll, background footage or social content—no camera required.
- Clip Maker: Have a recording of a department talk, faculty panel or campus event? Clip Maker uses AI to identify the best moments, add captions and reformat the footage into social-ready clips automatically.
- Dynamic Animation: Bring a static flyer or graphic to life with one click—great for Instagram Reels or event announcements.
Because Firefly is trained on licensed content, everything you generate is safe to use in university communications without copyright concerns.
Getting Started
Sign in at express.adobe.com using your NetID credentials. Your account is already waiting for you.
Remember, you can always use your AI tools such as Claude to ask how to do anything in Adobe. If you have a question about how to do something, just ask Claude!